Malaysian artiste and global superstar Yuna will be headlining the finale of U Mobile’s #GroovesWithU—a series of music performances that are streamed online for free. In conjunction with the festive Hari Raya period, Yuna will be belting out several of her favourite Raya tunes.
Yuna also be performing some of her biggest Malay hits during the finale. The special performance is slated for 30 May 2020, 8.30PM on U Mobile’s YouTube account—www.youtube.com/umobile.
#GroovesWithU music streams are part of U Mobile’s #RayaWithU campaign which aims to spread the message of giving and positivity while supporting local businesses and talents. The Raya extravaganza will feature Yuna, SonaOne, Pastel Lite, and Bil Musa.
Yuna will be donating a portion of her artiste fee to The Lost Food Project and KITA Fund, two organisations assisting communities affected by the COVID-19 pandemic.
“U Mobile is very excited to be collaborating with Yuna on our #GroovesWithU Raya Special. We created this initiative at the start of MCO with the aim of bringing positivity and joy to the many who are staying safe at home. During the campaign, we have had artistes such as NYK, Airliftz, Mafidz and Aina Abdul performing and streaming for free to our Instagram community,” said Tiffany Chew, head of corporate branding and communications at U Mobile.
Yuna shared her enthusiasm on the collaboration, “I am delighted to be invited to be part of U Mobile’s #GroovesWthU Raya Special! This show is particularly meaningful to me as firstly, I’m excited that I am able to sing for and engage with my fans even in this time of social distancing. Secondly, I am able to perform some of my favourite Hari Raya tunes to make this Raya even more memorable. I’m also glad to mark this partnership with U Mobile in a meaningful way with a donation to two organisations who are providing COVID-19 relief to those in need, The Lost Food Project and KITA Fund.”
Writing her own songs since she was 14 years old and performing at 19 after learning the guitar, Yuna has been an active performer in the Malaysian indie scene since 2006. In October 2008, the single Deeper Conversation from her self-titled EP Yuna, became a hit in Malaysia. Her first studio album, Decorate, was released in July 2010.
Her international breakthrough came in 2011 when she was discovered in the US and was signed by Fader Label, a record label based in New York. She subsequently released her debut US EP, Decorate in the US, in March 2011.
On 24 January 2012, her single Live Your Life made a debut on iTunes. Produced by Grammy Award-winning producer, Pharell Williams, Yuna’s US debut self-titled album was released, debuting at No. 23 on the Pop chart and No.86 on the Top 100 Albums on iTunes.
Along the way, the Kedah lass has collaborated with many renowned artists, including Usher, Tyler, Jay Park, and more.
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