Yuna and Samsung Kick-Start Creative Partnership

Yuna-Samsung Note 9

Yuna-Samsung Note 7

Award-winning Malaysian songstress Yuna, has struck a collaboration with Samsung Malaysia to produce “The Sparkle Project”, the first music video in Malaysia recorded completely with Samsung GALAXY Note.

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The indie singer songwriter, popular for songs such as “Gadis Semasa” and “Live Your Life” is an ideal match for the Samsung NOTE which inspires and lets users express themselves creatively. I’ve been a fan of Yuna since she appeared in the local music scene and it’s always awesome to see a local artiste rising up to be an international star.

Yuna took a break from the US, where she is based, to meet her local fans at the Samsung GALAXY Note Studio roadshow here recently, where the announcement of her collaboration with Samsung Malaysia took place. She delighted her fans by performing her single “Sparkle” at the event, after having her caricature drawn.

Catch a video of her live, shot by boys from Mobile88:
httpvh://youtu.be/8pEbhH1cf00

Samsung customers and fans of Yuna will be able to be part of “The Sparkle Project” in co-creating the music video by submitting visual suggestions and ideas for her single via digital space. Selected ideas and visuals will be creatively-interpreted and featured in Yuna’s ‘Sparkle’ music video.

So no more BlackBerry eh, Yuna? 🙂

More images of Yuna at the GALAXY Note Studio event:

I did a project last year, covering Ignition.my’s drift event, shot with several Samsung GALAXY S IIs. Check it out below. Tell me what you think.

[spoiler title=”Read full details in Official Press Release”]

Yuna and Samsung kick-start creative partnership

KUALA LUMPUR, 23 March 2012 – Yuna Zarai, popularly known as Yuna, has struck a new collaborative note with Samsung Malaysia Electronics.

The collaboration will see Yuna using the evolutionary new hybrid smartphone – Samsung GALAXY Note – to produce “The Sparkle Project”, the first music video in Malaysia recorded completely with Samsung GALAXY Note.

The award-winning songstress, known for her popular songs, such as “Gadis Semasa” and “Live Your Life”. Her unique indie-vibe and versatile approach to music has given millions a lot of listening pleasure.

“As a global leader in digital media and digital convergence, we are certainly proud to work together with Yuna in this project,” said Lee Jui Siang, Head of Mobile Phone Division, Samsung Malaysia Electronics.

He added, “Yuna’s popularity is an ideal match to our latest smartphone because she inspires people to express themselves creatively and Samsung GALAXY Note allows users to freely create, edit and share their artistic side.”

Yuna, who is currently based in the United States, was in town recently to meet her fans and make her maiden appearance at the Samsung GALAXY Note Studio roadshow for the announcement of her collaboration with Samsung Malaysia for “The Sparkle Project”.

Apart from having her caricature drawn, she also performed her single ‘Sparkle’ at the event, much to the delight of her fans.

Speaking about her creative partnership with Samsung Malaysia for the Samsung GALAXY Note, Yuna beamed, “I am really honoured to have this opportunity to be associated with this wonderful technology that I can truly relate to.”

She added, “There is so much I can do with the Samsung GALAXY Note and it is slowly becoming my most treasured companion as it allows me to express my creativity and stay connected wherever I go.”

Samsung customers and fans of Yuna will be able to be part of “The Sparkle Project” in co-creating the music video by submitting visual suggestions and ideas for her single via digital space. Selected ideas and visuals will be creatively-interpreted and featured in Yuna’s ‘Sparkle’ music video.

For more information on the Samsung GALAXY Note, please visit www.samsung.com/my or visit Samsung U-nivez Facebook page at https://www.facebook.com/samsungmalaysia.

[/spoiler]

Vernon
Vernon is the founder and chief editor of Vernonchan.com. A graphic designer by profession, he has a deep love for technology, cars, gadgets, food, and travel. He tweets too much and is also known as a caffeine bacterium ("life's too short for bad coffee"). Bleeds Blue (go Chelsea FC!) and considers BMW, Porsche, Alfa Romeo cars to have in the garage--hallmarks of a true petrolhead.