Xiaomi introduces new “Mi CC” smartphone series

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Xiaomi on Friday introduced yet another smartphone series under its Mi brand. “Mi CC,” targeted at the camera-centric global young and trendy generation, stands for “camera+camera”—a dual-camera setup on the new Mi CC devices.

“Here comes the Mi CC, a trendy mobile phone for global young people,” said Lei Jun, Chairman, Founder and CEO of Xiaomi Corporation.

The strategy clearly isn’t a new one, a path undertaken by brands like Honor also OPPO’s sub-brand Realme.

Mi CC is designed to be a flagship for photography and selfies (no surprises here) with both front and back cameras, and industry-leading algorithm empowered by the newly founded Xiaomi x Meitu AI Beauty Lab.

Mi CC
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The new division is the result of Xiaomi’s acquisition of the smartphone business belonging to Meitu, maker of the popular selfie app. The Chinese tech giant bought the business last November.

According to TechCrunch, Meitu will take 10 percent of all profits, as part of the acquisition, with a minimum guaranteed fee of USD10 million per year.

Xiaomi has found success with its line of devices and sub-brands including Redmi, Pocophone and Black Shark, complementing its flagship Mi and Mi MIX series.

VIA Xiaomi blog

READ ALSO  Experience the OPPO R7 Plus first hand at OPPO concept stores

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  • Vernon

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    Vernon is the founder and chief editor of Vernonchan.com. A graphic designer by profession, he has a deep love for technology, cars, gadgets, food, and travel. He tweets too much and is also known as a caffeine bacterium ("life's too short for bad coffee"). Bleeds Blue (go Chelsea FC!) and considers BMW, Porsche, Alfa Romeo cars to have in the garage--for true petrolheads, that is.

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