WeChat Throws Launch Party in Malaysia

WeChat Party 2013 11
Accestra - Lenovo

WeChat Party 2013 11

Fast-growing mobile communication app WeChat has officially been launched in Malaysia. To celebrate its Malaysian presence, China-based TenCent through a big party at Club Neverland, in the heart of the capital. The ambitious company has appointed two well-known local celebrities namely Lisa Surihani and Shaheizy Samv in addition to releasing three TV commercials in Bahasa Malaysia.

WeChat is a multi-platform mobile communications app that is available for download for Android, BlackBerry, iOS, Symbian and Windows Phone mobile platforms. Open to Malaysians since June 2012, WeChat supports live chat, facial expressions, voice, video, photo and text messages. The app is available for global use supporting up to 17 languages including English, Chinese, Indonesian, Portugese, Thai, Vietnamese, Russian and Bahasa Malaysia. The rich communications platform has since attracted over 8 million users in Malaysia.

The WeChat Launch Party at Club Neverland was bustling from the word go with influencers and invited guests. Familiar host Rudy kept the crowd entertained the entire evening with his flavour of humour. Almost couldn’t recognise him with his funky hairdo and facial hair!

Kicking the event off was a brief and concise opening speech by VP International Business for Tencent Holidays, Mr Poshu Yeung mentioned that the app is currently ranked #1 on both iOS App Store and Android Google Play. There are over 300 million WeChat users globally.

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There was plenty of fun and games including a battle of the sexes where participants had to correctly answer a series of trivia questions. Local performer Vivian Chua belted out a cover before being joined on stage by popular singer/actor Henley Hii for a duet of Jason Mraz and Colbie Caillat’s “Lucky”.

Henley continued to deliver two more numbers and impressed the crowd with his powerful vocals. For the record, it was the first time I’ve ever heard him sing!

Singaporean performer Awi Rafael rocked the stage later on in the evening with some impressive vocals.

One of the highlights of the evening was a live WeChat group chat which was projected onto the main screen. Plenty of fun interacting with friends and strangers, live! My smartphone battery died not too long after that, after some frantic chatting.

A high-energy and entertaining night to celebrate WeChat’s presence in Malaysia. With the local ambassadors and very local-skewed TV commercials, it is obvious WeChat takes the market very seriously.

If you haven’t already, go download WeChat for your mobile. And catch the WeChat TV commercials below.





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