U Mobile launches WeChat GO Mini Programs for Mainland China tourists

U Mobile has joined hands yet again with WeChat to launch two Mini Programs within the WeChat ecosystem—WeChat GO Malaysia Mini Program and Pavilion KL Mini Program. The mini programmes enable a digital travel experience curated based on lifestyle preferences and needs of mainland China visitors. They also enable mainland China tourists to pay for services in their home currency, Renminbi (RMB).

Why mainland China visitors?

Malaysia is a popular destination for mainland China tourists thanks to its sunny weather, warm hospitality, delicious food, and more. Based on last year’s data, there were 2.9 million visitors from mainland China to Malaysia. This trend is expected to grow. To date, there are more than 1.1 billion combined monthly active users accounts of Weixin and WeChat globally. That said, tapping into the mainland China visitor market will benefit both the visitors as well as local businesses.

WeChat GO Malaysia Mini Program

The WeChat GO Malaysia Mini Program aims to be the complete travel companion for visitors from mainland China where they can search for information on Malaysian attractions, food, culture and shopping destinations via an interactive Chinese-language guide within the Mini Program.

That aside, the mini programme allows China visitors to make payment in RMB for services like POS Malaysia, KLIA Express, TripCarte, and CatchThat Bus, all within the Mini Program.

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The WeChat GO Malaysia Mini Program also serves as a key platform to attract inbound visitors from mainland China, through a partnership with Tourism Malaysia for “Visit Malaysia 2020.”

The partnership will see Tourism Malaysia promote the Mini Program as part of its wider “Visit Malaysia 2020” campaign. Additionally, it will encourage more Malaysian merchants to be part of the Mini Program to tap into this growing market.

U Mobile WeChat GO
U Mobile CMO, Jasmine Lee

Pavilion KL Mini Program 

Pavilion KL is the first mall to be listed in the WeChat Go Malaysia Mini Program, and the dedicated Pavilion KL Mini Program aims to enhance the dining and shopping experience of visitors from mainland China visiting the shopping mall.

The mini programme is available in two languages—Chinese and English. 

Several key benefits of the mini programme include the ability to make reservations, order and pay for their meals at over 30 participating F&B merchants including The Loaf, DOME, Michelangelo’s, and more.

Mainland China visitors can also order and pay for merchandise via the mini programme, and collect them from the stores when they are ready.

Mercato Supermarket has its own mini programme within the Pavilion KL Mini Program. Users can purchase popular local products like local coffee and durian chocolates and collect them from Mercato Supermarket at Pavilion KL at their convenience.

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During the launch event, Wong Heang Tuck, CEO of U Mobile, highlighted the significance of these two Mini Programs. “U Mobile is delighted to be able to strengthen our partnership with WeChat to launch not one, but two Mini Programs. WeChat GO Malaysia Mini Program will become an essential interactive guide for visitors from mainland China for all things Malaysia, whilst the Pavilion KL Mini Program will enhance the dining and shopping experience of these visitors in the mall.”

The two mini programmes signify the deepening partnership between U Mobile and WeChat; the first endeavour was the launch of the U Mobile WeChat GO SIM in 2017.

The WeChat GO Malaysia Mini Program is available for use now, while the Pavilion KL Mini Program will go live prior to the start of China’s Golden Week on 1 October 2019.

For merchants who are interested to be part of the WeChat GO Malaysia Mini Program or business who are interested in building a mini programme within the WeChat ecosystem, can visit www.wegomy.biz for more info.

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