Petaling Jaya, 11 October 2012 – Packet One Networks (Malaysia) Sdn Bhd (“P1”), launched a new consumer campaign themed, “Tukar Tak Tukar” or loosely translated, “To Change or Not to Change”. The campaign is aimed to get the 3G users to seriously consider P1’s latest 4G promotion plans which gives them more usage and attractive rebates.
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Shirley Ah Yong, P1 Brand & Marketing Director said,
“To change or not to change is a decision that everyone makes constantly. It could be about anything big or small and include which broadband service to subscribe to. Through this campaign, we hope to give you enough facts for you to decide on your broadband service; and at the same time, bring you some interesting stories on ‘change.”
A key highlight in the campaign is P1’s collabaration with five local popular YouTubers:
This collaboration will see the Youtubers produce six entertaining videos on “change” and will be launched on P1’s “Tukar Tak Tukar” micro-site over six consecutive weeks starting 12 October 2012. The collaboration affirms both the company’s commitment to support local creative talents and their focus on new media channels. Shirley refers to YouTube as a “wildly wonderful platform and catalyst for creative expression”.
The micro-site also raises awareness on changing to 4G broadband plans by P1 with their all-out year-end promotions. There are plans for the ForHome packages and OnePlan packages. To know more, visit their micro-site at tukartaktukar.com.my
Tukar, jangan tak tukar!