Cook’s message by the way, said, “No. Who can get it here quickly?” I mean surely that was a private tweet that was sent mistakenly right?
Apparently not. And, what exactly is “it”?
Well, as it panned out, it was all part of the act as a run up to the keynote proper. As the intro music died down during the stream, the story started with an Apple employee rushing a top-secret briefcase to the new Steve Jobs Theater.
The Mission Impossible soundtrack gave it a secret agent-type vibe to the video.
After successfully getting through some obstacles, the agent finally delivers the briefcase to a stage hand who then passes it to Cook.
What’s inside the briefcase? Watch the video.
What do you think of the video? I have to admit, this is un-Apple as it gets. Nice to see Cook and the team having a bit of fun.
