Tim Apple

US President Donald Trump’s flub of Apple CEO Tim Cook’s name during an American Policy Advisory Board meeting on Wednesday broke the internet. In response, Cook changed his name to Tim Apple on Twitter, with the Apple represented by an emoji.

It’s a brilliant move for one reason: since the emoji is an Apple symbol, rather than Unicode-compliant, it is only visible on Apple devices. If you’re looking at Cook’s profile on Android or Windows, you’ll only see a blank box with a thin black border.

Cook’s new nickname may be amusing, but I personally think it’s cool.

Trump was seated beside the Apple CEO at the board meeting where the epic mistake happened. During the meeting he said that Cook had “become a friend.”

“People like Tim, you’re expanding all over and doing things that I really wanted you to do right from the beginning. I used to say, ‘Tim, you got to start doing it here,’ and you really have you’ve really put a big investment in our country. We really appreciate it very much, Tim Apple,” said Trump.

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The meeting was the first of the newly convened American Workforce Policy Advisory Board, which is tasked with finding solutions to prepare millions of Americans for the shift towards automation and AI in the workplace.

Cook is on the 25-member strong board with IBM CEO Ginni Rometty alongside other business executives including CEOs of Walmart, Lockheed Martin and Home Depot. The board is co-chaired by Secretary of Commerce Wilbur Ross and Ivanka Trump.

Source: Fortune

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