Fulamak! ookyo is a new prepaid that gives you unlimited data

There’s a new hip and happening telco product in town, and it’s called ookyo (pronounced “ooh-key-yo”). Made for millennials and the digital generation, ookyo prides itself to be 100% digital and gives you unlimited data as well as other digital perks. And btw, it’s powered by Maxis 4G. 100% digital? What does that mean? And wth does ookyo even mean?
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