Rapidly-growing short-form mobile video platform TikTok has partnered iflix, Southeast Asia’s leading video-on-demand entertainment service. What? Why, you ask? Well, why not?

iflix. 365 days ago, nobody knew what it was and what it meant. What began as a crazy idea, came into fruition and today, iflix is Southeast Asia’s leading internet TV service. With tens of thousands of hours of TV shows, movies and more; it serves over 1 million active subscribers across the region. It’s in Thailand, the Philippines and Malaysia; and soon will expand its foothold to Indonesia, Vietnam and more.