Sony’s EXTRA BASS lifestyle store in Kuala Lumpur is first-of-its-kind in SEA

With the advent of mobile connectivity and online shopping, is the brick-and-mortar business losing out? Not so, thinks Sony Malaysia as it opens its first ever EXTRA BASS lifestyle concept store in South East Asia. The concept store is envisioned to be a hub for art, culture and commerce, and for obviously reasons, deeply ingrained in music.

Located on the first floor, Asian Avenue at Sunway Pyramid Shopping Mall, the uniquely designed concept store creates a shopping experience like no other — through its creative displays, hosting Sony’s range of EXTRA BASS series headphones and wireless speakers.

Sony also intends to create a music information hub for college and university students to encourage the youth to take part in music and the arts.

Sony EXTRA BASS store


The store will also play Spotify’s top most streamed tracks in Malaysia every week, as a community sharing board. Many more activities are planned throughout the year.

Cross-brand collaborations are a norm these days, and Sony has partnered renowned street apparel brand Pestle & Mortar Clothing to showcase and retail their hip-hop inspired wear in-store.

Sony EXTRA BASS store

Alongside the store launch, Sony also introduced three new EXTRA BASS wireless speakers, made to bring the “boom boom” to the room. Whether you’re into EDM, grime or hip-hop, the new speakers will deliver exceptional deep bass and punch bass.

READ ALSO  Jabra introduces Elite 85h, Elite Active 45e, Move Style Edition

The new SRS-XB41, SRS-XB31, and SRS-XB21 offer portability, durability, super bass and Live Sound mode.

Live Sound mode will make you feel like you’re in the middle of a music festival, giving you a three-dimensional music experience.


  • Designer. Writer. Webhead. Tech geek. Twitter-addict. Apple. Animal lover. Steve Jobs groupie. Petrolhead. BMW. Porsche. Alfisti. Chelsea FC.

  • Show Comments (0)

You May Also Like

Clarion AX1 launch

Clarion Unveils Clarion AX1 Android-Based Car Stereo, Open for Sale Online

At a regional-level media launch in Penang today, Clarion Malaysia introduced the highly-anticipated Android-powered ...

Klipsch R6i

Klipsch 70th anniversary promo for signature Reference line-up – R6, R6i and R6m

In conjunction with its 70th anniversary, Klipsch has launched a special promotion for its ...

Samsung Wireless Audio 360 R7: Cutting-edge omni-directional home audio

The futuristic orb-like Samsung Wireless Audio 360 R7 home audio system delivers balanced, omni-directional ...