While it continues to dominate the premium market, Samsung has been taking a beating in the mid-range and value segments. Rivals like Xiaomi, Honor, OPPO and ASUS have simply out-spec-ed and undercut Samsung offerings in the lower tiers. Samsung has the A and J series that competes in the upper mid-range and lower mid-range markets, but needs ammo in the sub-MYR1,000 segment – the new sweet spot. Over the years, the South Korean smartphone maker has streamlined its product lines. It sure looks like it wants to start building them up again.
So, here’s the Galaxy M Series – a whole new series that’s aimed squarely at the Redmi and Realme market. Judging from the missing vowel in the hashtag #IMPOWERD revealed in the official teaser, I’m guessing the new range is targeted at millennials, so called young, digital natives and such.
As they say, if you can’t beat them join them. We’ve seen “waterdrop” or “dewdrop” notches here and there, and here Samsung unabashedly embraces this trend, making it its own by calling it “Infinity-V Display.”
The teaser touts the Galaxy M’s battery life and it is speculated that the Galaxy M20 will pack a 5,000mAh cell. It appears that the device will feature a USB Type-C port and will have fast-charging capabilities. Samsung claims 3X faster although it isn’t unclear what it compares itself to.
No further details are available.
The Galaxy M will launch on 28 January 2019 in India. The device is expected to be available globally and should reach Malaysian shores soon.