While it continues to dominate the premium market, Samsung has been taking a beating in the mid-range and value segments. Rivals like Xiaomi, Honor, OPPO and ASUS have simply out-spec-ed and undercut Samsung offerings in the lower tiers. Samsung has the A and J series that competes in the upper mid-range and lower mid-range markets, but needs ammo in the sub-MYR1,000 segment – the new sweet spot. Over the years, the South Korean smartphone maker has streamlined its product lines. It sure looks like it wants to start building them up again.
So, here’s the Galaxy M Series – a whole new series that’s aimed squarely at the Redmi and Realme market. Judging from the missing vowel in the hashtag #IMPOWERD revealed in the official teaser, I’m guessing the new range is targeted at millennials, so called young, digital natives and such.
No further details are available.
The Galaxy M will launch on 28 January 2019 in India. The device is expected to be available globally and should reach Malaysian shores soon.