If you’re as big a Porsche fan as I am, you’ll know that the German marque is renowned for its cutting edge design and pure performance. Mention Porsche 911 and you’ll instantly think quintessential sports car and iconic classic. Aside from designing and manufacturing fast cars though, Porsche Design Group (which combines Porsche DesignDesign by F.A. Porsche and Porsche Selection) has been designing classic men’s accessories such as watches, glasses and writing utensils for decades. Porsche Design adds another feather to its cap, collaborating with Research in Motion (RIM) to announce the elite new Porsche Design P’9981 BlackBerry smartphone, powered by BlackBerry OS 7.

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The P’9981 is pure Porsche. Forged stainless steel frame. Hand-wrapped leather back cover. Sleek sculpted QWERTY keyboard. Clear touch display. Sex in your hands. It comes with a customised Porsche Design UI and Wikitude World Browser augmented reality app. The P’9981 also includes an exclusive PIN that helps identify you to another P’9981 user.

The P’9981 has similar core specs as the Bold 9900 – snappy single-core 1.2Ghz processor, support for HD recording, advanced sensors, 8GB on-board memory, Near Field Communications (NFC) and Liquid Graphics.

The Porsche Design P’9981 is a truly modern smartphone and will be available later this year. Estimated price will be around $2,000.

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[spoiler title=”Show Official Press Release”]

Introducing the Porsche Design P’9981 Smartphone from BlackBerry

Engineered Luxury Meets High-Powered Performance

Stuttgart, Germany/Waterloo, Ontario: Today, Porsche Design and Research In Motion (NASDAQ: RIMM; TSX: RIM) announced the elite new Porsche Design P’9981 smartphone from BlackBerry®. Designed by Porsche Design, in collaboration with RIM, the luxury brand’s first smartphone delivers engineered luxury and performance.

The Porsche Design P’9981 smartphone from BlackBerry is instantly identifiable as a Porsche Design product. The exclusive material choices for this unique smartphone include a forged stainless steel frame, hand-wrapped leather back cover, sculpted QWERTY keyboard, and crystal clear touch display. This customized Porsche Design P’9981 comes with an exclusive Porsche Design UI and a bespoke Wikitude World Browser augmented reality app experience. It also includes premium, exclusive PINs that help easily identify another P’9981 smartphone user.

“Since 1972 Porsche Design has presented milestone products with iconic style, and the P’9981 smartphone from BlackBerry will be our next landmark,” said Dr. Juergen Gessler, CEO Porsche Design Group. “The pure and distinctive design, coupled with authentic materials and an emphasis on the manufacturing process, perfectly match our philosophy and complement the Porsche Design product assortment.”

“This collaboration stems from a shared belief that form equals function ,” said Todd Wood, SVP for Industrial Design, Research In Motion. “The Porsche Design P’9981 is a truly modern luxury smartphone, where the timeless style of Porsche Design meets the unmatched mobile experience provided by BlackBerry.”

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Powerful hardware and software
The Porsche Design P’9981 is built on a performance driven platform that features a 1.2 GHz processor, HD video recording, 24-bit high resolution graphics, and advanced sensors enabling new augmented reality applications. It comes with 8GB of on-board memory, expandable up to 40GB with a micro SD card.

BlackBerry® 7, the operating system for the new Porsche Design P’9981, includes a next generation BlackBerry® browser with a fast, fluid web browsing experience that is among the best in the industry. It also features Liquid Graphics™ technology, which delivers a highly responsive touch experience with incredibly fast and smooth graphics.

The Porsche Design P’9981 includes built-in support for NFC (Near Field Communications), which will enable many new and exciting capabilities.

The Porsche Design P’9981 smartphone from BlackBerry will be available from Porsche Design stores later this year.

For more information please visit or


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