“Congratulations, you’re still in the running to be America’s Next Top Model,” is the all-familiar phase uttered by super model and America’s Next Top Model (ANTM) host Tyra Banks. Well, thanks to a partnership between OPPO and ANTM, Tyra and her aspiring models will be seen with OPPO’s range of stylish devices including the OPPO N3 and R5.
OPPO has the distinction of being the first smartphone brand to partner with ANTM, will see its products featured in Cycle 22 of the hit reality TV show. ANTM Cycle 22 will air in August.
To celebrate the unique partnership, OPPO and ANTM hosted a star-studded premiere party in Los Angeles on July 28.
ANTM producers, judges and photographers took to the OPPO ‘green carpet’ at the premiere while models from Cycle 22 took selfies at the OPPO photo booth.
Guests from the fashion and tech industry had the opportunity to admire the design and photo-taking prowess of the new OPPO R7 and R7 Plus smartphones.
OPPO R7 and R7 Plus, launched recently in Malaysia and selected countries, embody “style in a flash.” The sleek all-metal phones integrate incredible cameras capable of Ultra-HD image quality as high as 50MP.
The upcoming season of ANTM will see the OPPO N3 and the super thin R5 being used throughout the show – that includes a challenge where photographer Massimo Campana uses ‘Expert Mode’ to create professional-looking headshots.
Models will also use various OPPO camera features in different selfie challenges in the show. Top two contestants will travel to Southeast Asia as OPPO brand ambassadors.
The partnership with a fashion-related brand is a demonstration of OPPO’s creative endeavours and aggressive international expansion effort. The brand isn’t afraid to spend on big names and big events, that’s for sure.
OPPO’s design-centric nature and attention to detail has helped the brand move up the ranks in the smartphone arena. Already in 20 markets globally, OPPO is currently the Top 5 vendor in its homeland China.
While fellow compatriots like Xiaomi dwell in the lower-priced spectrum, OPPO positions itself in the more lucrative and premium market – banking on desirability, style and user experience. Probably a wise move considering the way phones are commodotised these days. Will this strategy pay off?
Well, if it’s any indication, you’ll see plenty of OPPO branding at ANTM, football matches (it sponsors FC Barcelona) and more in the coming year.