olloclip: Extending Your iPhone 4/4S Camera

The smartphone is the epitome of the modern day digital Swiss Army knife. It is a personal digital assistant that talks back to you (hint: Siri), a navigator (GPS), a social networking hub, book reader, media player, gaming device, heck, it even makes calls. One area that has truly taken off is phone photography. And there’s nothing quite like an add-on like olloclip to make things a tad more interesting.

No longer are phones armed with crappy VGA cameras that take blurry, noisy pictures, they are now increasingly sophisticated with great pixel density and zoom. We’re talking about cutting edge software from face-recognition to autofocus to smile detection. We’re talking 8MP and above with bigger sensors and better optics. Hell, at the recently concluded Mobile World Conference (MWC) 2012, we just saw what the future holds when Nokia revealed its 41MP wonder.

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olloclip. Image credit: olloclip

But of course, some quarters would argue that picture quality isn’t all about megapixels. The quality of optics and sensor sizes highly influence results. Apps like Instagram help add an artistic touch to photos by utilizing a set of filters that ultimately shroud the limitations of a phone camera. Fret not, your Instagram-ing can only get better.

olloclip cleverly attaches itself to your iPhone 4/4S and provides three different lenses – fisheye, wide-angle and macro. Enthusiasts will definitely appreciate the extra dimension and enhanced quality of their photos with this innovative contraption.

olloclip was one of the many projects successfully commercialised, crowdsourced and funded through Wired Magazine selected olloclip as their Editor’s Pick for “iPhone Lens” in the January 2012 edition. Macworld gave it a 4 out of 5 Mice Rating!

The olloclip ships with a carrying bag made from a microfiber material that doubles as a lens cleaner and conveniently holds the supplied-lens caps or the Wide-Angle lens when removed for Macro shots.

olloclip costs $69.99, 100% compatible with iPhone 4 and 4S.

iPhone owners may want to give this a try! For more info, visit

By Vernon

Vernon is the founder and chief editor of A graphic designer by profession, he has a deep love for technology, cars, gadgets, food, and travel. He tweets too much and is also known as a caffeine bacterium ("life's too short for bad coffee"). Bleeds Blue (go Chelsea FC!) and considers BMW, Porsche, Alfa Romeo cars to have in the garage--for true petrolheads, that is.

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