Nokia Pokes Fun at Samsung GALAXY S4 Zoom Ad

Nokia-pokes-fun-at-Samsung
Opportunistic marketing at its best.
Nokia-pokes-fun-at-Samsung
Opportunistic marketing at its best.

Here’s a little bit of clever marketing. Perhaps ‘guerilla’ is a better word. In the UK, a cleverly positioned mobile billboard truck by Nokia pokes some of fun at a Samsung GALAXY S4 Zoom billboard. The Samsung ad reads, “Samsung GALAXY S4 Zoom, the only smartphone with 10X optical zoom.”


The Finnish mobile maker had other ideas. Nokia parked a mobile billboard right at the corner of the Samsung billboard, parading an ad for the Nokia Lumia 1020, its latest flagship with a whopping 41MP PureView camera.

Combined, the two ads read, “Samsung GALAXY S4 Zoom, the only smartphone with 10X optical zoom, still, it didn’t see this coming… The Nokia Lumia 1020: exceptional zoom without the exceptional bulk.”

Brilliant.

Source: UKMobileReview  via Phonearena.com

Vernon
Vernon is the founder and chief editor of Vernonchan.com. A graphic designer by profession, he has a deep love for technology, cars, gadgets, food, and travel. He tweets too much and is also known as a caffeine bacterium ("life's too short for bad coffee"). Bleeds Blue (go Chelsea FC!) and considers BMW, Porsche, Alfa Romeo cars to have in the garage--hallmarks of a true petrolhead.