Launched last February, News Corp‘s The Daily promised to change the way people consumed newspapers. It was the first-of-its-kind daily news publication built ground up to offer an engaging magazine-like experience, on the iPad. The Daily is a subscription-based news product, costing $0.99 cents per week, or $39.99 a year.
It was a year ago that the late Steve Jobs said, “News Corp. is redefining the news experience with The Daily. We think it is terrific and iPad users are really going to embrace it.” The introduction of The Daily spearheaded Apple‘s subscription-based service via its Newsstand app.
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Rupert Murdoch’s News Corp has promised an Android version since The Daily’s launch, and one year after its birth, Apple’s exclusivity is finally coming to an end.
While not exactly a runaway success, The Daily’s has an average of 120,000 readers every week, with 80,000 being paid subscribers. The remaining are signed up for two-week trial.
Deployment on other platforms are in the works, including Amazon‘s scorching Kindle Fire tablet.