Current Group Chief Commercial Officer of Vodafone Group plc, Morten Lundal has been officially appointed as the new Maxis Chief Executive Officer (CEO). He will take office on 1 October 2013 and will be reporting to the Chairman of the Board and be appointed to the Board as an Executive Director.
‘Morten, was instrumental in DiGi Malaysia’s growth in the four years he was there as CEO, from 2004. Under his leadership, DiGi quadrupled its profit and also saw a sixfold jump in its stock price.
Presently at Vodafone Group plc, Morten was previously Regional CEO responsible for 8 operating companies in Central Europe and Africa.
Morten joined Nordic mobile operator Telenor in 1997, and held several CEO positions including for the Internet Division and Telenor Business Solutions as well as the position of Executive Vice President for Corporate Strategy.
“We are delighted to welcome Morten on board. We are confident that we have identified the right person. He has demonstrated the ability to take bold steps and make radical changes to align an organisation to anticipated changes in the industry and consumer demand. We particularly welcome his focus on innovation and management development,” said Raja Tan Sri Dato’ Seri Arshad bin Raja Tun Uda, Chairman of the Board of Maxis.
“I am very happy to join Maxis and look forward to using my experience and energy to build on the inherent strengths of the Company and its leadership of the telecommunications industry in Malaysia” Morten Lundal said.