Maxis Mother's Day ad


I swear it felt like I was watching an episode of Black Mirror on Netflix. I’m referring to Maxis’ recent Mother’s Day video ad, which explores artificial intelligence (A.I.) and machines in the future.

A.I. and machine learning have been getting a lot of airtime lately. And for good reason. Machines and robots are already very much part of our lives, and in the future could take over many roles that are once held by humans.

In fact, research firm Gartner estimates that by 2020, 85% of customer interactions will be managed without humans.

Maxis Mother's Day ad

We’re already seeing the proliferation of bots in communication channels, and virtual assistants like Siri, Google Assistant and Alexa. And this will only increase and get more advanced with time.

Some of the world’s leading A.I. scientists predict machines will outsmart humans before 2030.

OK, so A.I. will outsmart humans. But, can A.I. replace human emotion? Can A.I. replace a Mother’s Instinct?

Maxis explores this in this intriguing ad for Mother’s Day. Check the ad out:

Tell me what you think.

And by the way, Maxis customers can look forward to plenty of deals for Mother’s Day. Treat your mother to special dining, pampering, shopping and entertainment deals. Check out all the deals here, or you can download and redeem them via the MyMaxis App.

READ ALSO  redONE awarded MVNO Service Provider of the Year at 2015 Frost & Sullivan Malaysia Excellence Awards

Treat your mom to a day out! And to all moms, Happy Mother’s Day! We love you!

Maxis Mother's Day ad

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