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Malaysians Love BlackBerry Messenger (BBM) and Here’s Why

Malaysians Love BlackBerry Messenger (BBM) and Here’s Why

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BlackBerry Messenger or BBM for short now ranks the world’s largest mobile social network platform with over 35 million people actively using the service around the world. 2,000 new users are added every hour! In Malaysia, BBM is also a massive hit. RIM recently surveyed BlackBerry users about the ways they use BBM and their attitudes towards the messaging service. BBM users send almost 50% more messages everyday compared to other IM platform users.

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The three most popular features?

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  • Sharing what they are listening to
  • Knowing when a message has been delivered and read
  • Choosing a BBM display picture

Are you a BlackBerry user? Do you BBM? Tell us why you like it and how has that impacted your daily life.

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Study shows why Malaysians love BBM

A recent study has revealed some of the factors behind the global and local success story of BlackBerry® Messenger (BBM), the highly popular mobile to mobile social communication platform which is exclusive to the BlackBerry community.

With more than 35 million people now actively using the service around the world and an astounding 2,000 new users being added every hour, BBM now ranks as the world’s largest mobile social network platform.

As well as being a truly global phenomenon, BBM has also become a massive hit with Malaysian BlackBerry fans.

The independent, in-depth survey commissioned by Research In Motion (RIM), the creators of BlackBerry smartphones, between November and December 2010, asked around 1,125 smartphone users in Southeast Asia about their usage and attitude towards mobile applications. The survey also asked BlackBerry users about the ways they use BBM and their attitude towards the service.

The study concluded that the three most popular BBM features among BlackBerry users in Malaysia are as follows:

  • Sharing what they are listening to
  • Knowing when a message has been delivered and read
  • Choosing a BBM display picture

Additional aspects of BBM which were singled out are the ability to send messages with unlimited character length, creating groups with BBM contacts, and the fact that no extra fees are charged outside of data.

The study also found that BBM users are more connected with their family and friends than any other instant messaging (IM) platform users. In fact, BBM users send almost 50% more messages everyday compared to other IM platform users. With an explosive growth of 500% increase in usage globally in 2010, it was not a surprise that BBM was rated with the highest level of satisfaction by users across all markets and platforms.

Data collected through the survey is now being used to help local application developers in Malaysia better understand the needs of Malaysian BlackBerry users for the development of further applications on the BlackBerry platform.

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