LG has taken top honours again, this time, the prestigious Red Dot Award. Garnering 13 awards in the Communication Design Category, LG now joins renowned previous winners such as PepsiCo, Audi AG and Mercedes-Benz. The Korean electronics giant also has the distinction of being the third company to win both Brand of the Year and Design Team of the Year. LG last won this in 2006.
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“The brand management of LG Electronics is unparalleled in its skills in this respect. The corporate claim sums it up — Life’s Good,” said Dr. Peter Zec, founder and CEO of Red Dot. “Anyone who invests in an LG product notices immediately that his or her life is a little more attractive because of it. That is exactly how convincing brand management works.”
LG will be publicly honoured on 6 November at the annual Red Dot Gala in Berlin and LG’s winning products can be viewed online at www.red-dot.de/cd.