LG wins Red Dot’s Brand of the Year 2015 award

Posted by By Vernon 2 Min Read November 3, 2015
LG Watch Urbane LTE

LG has taken top honours again, this time, the prestigious Red Dot Award. Garnering 13 awards in the Communication Design Category, LG now joins renowned previous winners such as PepsiCo, Audi AG and Mercedes-Benz. The Korean electronics giant also has the distinction of being the third company to win both Brand of the Year and Design Team of the Year. LG last won this in 2006.

Over the course of the year, LG has picked up 13 wins in the Red Dot Award: Communication Design category. The beautiful LG G4 and stunning LG Watch Urbane were recognised for their human-centric UX.

READ ALSO: LG G4 unboxing and first impressions

LG didn’t only impress at Red Dot. At CES 2015, LG won an unprecedented 41 awards for cutting edge innovation and design.

lg_g4-unboxing-4

“The brand management of LG Electronics is unparalleled in its skills in this respect. The corporate claim sums it up — Life’s Good,” said Dr. Peter Zec, founder and CEO of Red Dot. “Anyone who invests in an LG product notices immediately that his or her life is a little more attractive because of it. That is exactly how convincing brand management works.”

LG will be publicly honoured on 6 November at the annual Red Dot Gala in Berlin and LG’s winning products can be viewed online at www.red-dot.de/cd.

Congrats, LG.

 

Vernon
Vernon
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Vernon is the founder and chief editor of Vernonchan.com. A graphic designer by profession, he has a deep love for technology, cars, gadgets, food, and travel. He tweets too much and is also known as a caffeine bacterium ("life's too short for bad coffee"). Bleeds Blue (go Chelsea FC!) and considers BMW, Porsche, Alfa Romeo cars to have in the garage--hallmarks of a true petrolhead.