LG Electronics (“LG”) is set to showcase its diverse portfolio of consumer electronics and home appliance products at the annual LG InnoFest roadshow in Seoul, Korea. The worldwide roadshow kicked off in the Middle East and Africa (MEA) on February 12 and continued to Venice, Italy last month. LG InnoFest, now in its second year, will reinforce LG’s brand identity theme, “It’s All Possible.”
The principal objective of LG InnoFest is to introduce to the region, LG’s new product lines for 2014 and clearly communicate their product roadmap and strategy on how to increase its market share and presence in Asia and globally.
Flagship products that are expected to take the spotlight are the 77-inch Ultra HD Curved OLED TV, 105-inch Curved Ultra HD TV, G Flex curved smartphone and its impressive portfolio of home appliances including Evercool refrigerators and 6 Motion Direct Drive washing machines.
The LG G Flex curved smartphone was one of the Top 10 key innovations at Mobile World Congress (MWC) this year. The world’s first commercial curved smartphone impressed the critics and went on to win a Gold Award at the 2014 iF Design Awards.
As we speak, we are on route to the dynamic city of Seoul and we’ll be keeping you updated throughout. On Day 1, we will be getting an exclusive tour of the LG factory where we’ll get to see its mobile line and product testing lab. We’ll also move on to the LG Digital Pro in Myeong-dong.
Day 2 will be the InnoFest conference proper, where Weon Dane Kim, LG Regional President of Asia will deliver the opening keynote before various product introduces takes place. We’ll get some hands-on with products at the exhibition tour as well as the chance to visit the LG R&D Center.