Leica makes a watch, and no it isn’t smart

Leica L1 and Leica L2

Iconic lens and camera maker Leica has something new to share with the world, and surprise, surprise it’s neither a new lens or a camera. Introducing the Leica Watch – a completely new and exclusive product line in the Leica Camera AG portfolio.

Proudly “Made in Germany,” the Leica Watch consists of two models – the LEICA L1 and the LEICA L2. Both modes were designed by Professor Achim Heine, who was the key individual overlooking the design of many Leica Camera products over the years.

Leica says both variants draw inspiration from creativity and precision – the hallmarks of the iconic brand from Wetzlar.

Leica L1 and Leica L2

The Leica signature look is pervasive on the new watch lineup – the elegance of the hands and indexes, the shape of the intricate stainless steel case and the special fluting on the crown.

Not forgetting the cambered shape of the glass, reminiscent of a camera lens.

Both models operate using a mechanical movement with manual winding. The mechanism has been newly developed and can be viewed through the glass case back made of sapphire crystal.

Leica L1 and Leica L2

The front glass is also made of scratch-resistant sapphire crystal with anti-reflective properties on both sides.

There’s a patented push-piece crown with a corresponding status display on the dial.

The combination with the zero setting of the second hand is another special feature. So, the crown doesn’t just look appealing, but also adds a useful function.

As expected, the LEICA L1 and LEICA L2 aren’t just showpieces of uncompromising quality and function, but also real statement pieces.

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Leitz Park expands

Leica has announced the commencement of operation of the third phase of the Leitz Park – the “Ernst Lietz Werkstaetten.” The latest phase of Leitz Park, where the Leica Watch will be made, includes an assembly workshop, a consulting studio and store.

Pricing and availability

Both watches will be available at selected Leica Stores as well as at watch dealers worldwide from Autumn 2018.

The L2 will also be available in a version with 18K rose gold case.

To commemorate the occasion of the Ernst Leitz Werkstaetten commencing operation, limited edition models of the two stainless steel versions with a red dial will be introduced.

For more information, visit www.ernst-leitz-werkstaetten.com.

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