With the introduction of the new iPhone family on Tuesday, Apple replaced the previous generation iPhone XS and iPhone XS Max from its lineup. The company, in a surprise move, retained the iPhone XR together with the iPhone 8.
It’s a similar strategy Apple employed in the previous years, keeping older generations of iPhones in its lineup but offering them at more affordable prices.
For instance, Apple kept the 2014 iPhone 6, iPhone 6s, and iPhone SE alongside the iPhone X, iPhone 8/8 Plus; and subsequently the iPhone 7 with the iPhone XR, iPhone XS and iPhone XS Max.
This time around, Apple didn’t outright replace the year-old iPhone XR, just as it axed last year’s flagship iPhone XS and iPhone XS Max.
Regardless, it’s reat news for customers who have shallower pockets but want to be part of the iPhone family. I do feel for those who have recently purchased the discounted iPhone XR during the just-passed 9.9 sales, attractive as the prices were (some as low as MYR2,999).
There’s absolutely nothing wrong with the iPhone XR, of course. In fact, it’s the most popular and best-selling iPhone since its launc. I’ve been using it as a daily driver since last year and it has been an absolute joy to use—great screen, performance, excellent battery life, and great camera experience despite it being a single-sensor setup. Good enough to impress the folks at DxOMark, who rated it as “the best single-cam smartphone” in 2018.
The iPhone XR is now officially sold at MYR2,899 (originally MYR3,599) for the 64GB and MYR3,099 (originally MYR4,099) for the 128GB model. It’s offered in White, Black, Blue, Coral, Yellow, and (PRODUCT)RED.
The iPhone 8 is now the cheapest iPhone you can buy at MYR2,199 for the base 64GB and MYR2,399 for the 128GB variant.
If you prefer a bigger display, the iPhone 8 Plus goes for MYR2,599 for the 64GB and MYR2,899 for the 128GB version.
Apple has dropped the 256GB option for both models.
The iPhone 8 and iPhone 8 Plus come in Space Gray, Silver, and Gold colour options.
The new iPhone 11, iPhone 11 Pro, and iPhone 11 Pro Max will arrive in Malaysia on 27 September. The reduced price iPhone XR, iPhone 8, and iPhone 8 Plus are available now at Apple Online Store and all Apple Authorised Resellers.