What to eat? This app recommends you food based on your mood

IPC App Mood Menu

Like they say, “there’s an app for that.” And apparently, if you’re hungry and need recommendations for what to eat, an app can do it for you based on your current mood. “The IPC App” by the IPC Shopping Centre is a mobile app developed in collaboration with Spotify, and it does just that.

Tapping into Spotify’s rich user data, IPC also worked with world-renowned taste psychologist Professor Robin Dando of Cornell University to create “The Mood Menu”—a food-and-mood matching tool. The tool is based on a complex proprietary algorithm of human emotions and the effect on their sense of taste.

According to Prof. Dando’s landmark 2015 study published in the scientific journal Appetite, human moods can inhibit or accentuate, sweet, salty, bitter, sour or umami (savoury) flavours.

Emotional eating? Yes. Some people’s positive emotions can enhance their sweet tooth, for instance. Or negative emotions can heighten perception of sour tastes. I eat regardless.

IPC App Mood Menu

So, how does the Mood Menu actually work? The Mood Menu in the IPC App analyses your Spotify playback history to track your current mood. Your mood is then matched with suitable flavours and diverse dining delights at the IPC Shopping Centre. The app uses the proprietary Mood Menu algorithm based on taste psychology insights from Prof. Dando.

I’m just wondering what Hip Hop or Grunge would translate to. Probably not fine dining.

Aside from that, the IPC App includes details such as Store Guide, parking information, latest promotions, as well as members-only promotions.

The IPC App is available for download from Google Play Store and Apple App Store.

READ ALSO  Spotify expands into four new markets including Vietnam

So, what’s for lunch?

Tags:

  • Designer. Writer. Webhead. Tech geek. Twitter-addict. Apple. Animal lover. Steve Jobs groupie. Petrolhead. BMW. Porsche. Alfisti. Chelsea FC.

  • Show Comments (0)

Share us your thoughts:

You May Also Like

Hypp TV's Jeremy Kung

No Samba for HyppTV. Total blackout for World Cup 2014

With the exhilarating English Premier League and UEFA Champions League season over, the biggest ...

Google Flights

Google Flights takes off in Malaysia

Google now (pun intended) can help you find inspiration for holiday destinations and find ...