InMobi Launches Lifetime Value Platform

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InMobi, the leader in mobile-first technology platforms and the largest independent mobile ad network has announced the private beta launch of InMobi Lifetime Value Platform (LTVP). The free-to-use platform allows premium publishers and app developers to increase user engagement, maximise lifetime value (LTV) and increase revenues.

InMobi LTVP identifies different in-app user groups and delivers deep behaviour insight to premium publishers or app developers, enabling app publishers to rapidly modify an app’s behaviour for individual user segments without resubmitting the app for approval.

InMobi LTVP currently supports iOS and Android, with a Windows 8 version in development. For more information and to request for an invitation to the private beta, visit http://www.inmobi.com/ltvp.

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InMobi Launches Lifetime Value Platform

Free-to-use platform enables app developers and premium publishers to improve user engagement and maximize lifetime value

InMobi, the leader in mobile-first technology platforms, and the largest independent mobile ad network, announces the private beta launch of InMobi Lifetime Value Platform (LTVP).  This free-to-use platform allows premium publishers and app developers to better understand and engage their users, helping to maximize lifetime value (LTV), and ultimately increase revenues.

InMobi LTVP works by identifying different in-app user groups and providing deep behavior insight to the premium publisher or app developer.  The app publisher using the InMobi platform then has the ability to rapidly modify the app’s behavior for each user segment without having to resubmit the app for approval.

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The InMobi LTVP takes a three-step approach:

  1. Insights: Gain advanced user insights across app usage, user engagement, in-app revenues, and other behaviors within the app.
  2. Segments: Define granular user segments based on behavioral attributes such as monetary value of the purchase, time spent inside the app, number of app launches, or other custom events unique to the app.
  3. Actions: Deliver rich in-app messages and modify app behavior at a segment level using targeted actions such as selling unique virtual goods, displaying highly customized ads, rewarding power users, or cross promoting other apps.

Commenting on the launch, Chandrashekhar Vattikuti, VP of Product Management, InMobi, comments: “Successful app publishers understand that real value is achieved through user engagement and loyalty.  We noticed a need for a platform that helps app developers and premium publishers gain detailed insights into user behavior, and deliver targeted actions in real-time.”

Vattikuti continues: “Early feedback has been very positive and we’re seeing that there are very clear benefits to the app developer and premium publisher community.”

InMobi LTVP is free-to-use for premium publishers and app developers, and currently supports iOS and Android, with Windows 8 in development. For additional information and to request an invitation to the private beta, please visit: http://www.inmobi.com/ltvp.

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