HP Malaysia has revealed a unique new contest aimed at young home users and students. The #IwantHPInkAdvantage hashtag campaign will run on social media channels including Twitter and Facebook until the end of the month. Winners will receive a HP DeskJet Ink Advantage 4515, one of HP’s latest e-All-in-One printers.
The HP Ink Advantage System was first launched in 2011 and has gained immense popularity due to its low cost and high yield per ink tank. Catridges start from as low as RM27 and can yield over 600 pages per tank.
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Martin Tan, Market Development Manager for InkJet Hardware, HP Malaysia, said, “Ink Advantage printers have seen immense popularity among the population of Malaysia. Through this new hashtag contest we want to continue to connect with our loyal and young customers and of course to also drive awareness on how printing remains cost effective with HP Ink Advantage printers.
To participate via Facebook, all contestants need to do is to complete the sentence “I want to #IwantHPInkAdvantage because______” and post it as a status on their own Facebook Timeline. As an option, contestants can participate via Twitter where they need to describe why they want or love HP Ink Advantage in no more than 140 characters. All entries must use the hashtag #IwantHPInkAdvantage in order to be eligible.
The contest is open to all Malaysians aged 18 and above, and cannot be connected in any way to HP Malaysia.
Winners will be selected based on the creativity of their slogans. Lucky winners, one each from Facebook and Twitter, will bring home the new HP Deskjet Ink Advantage 4545 e-All-in-One printer worth RM469.
Earlier, in an exclusive hands-on session with HP, six influencers including VERNONCHAN.COM got to preview and experience the new HP Deskjet Ink Advantage 4515 e-AIO, one of the very first in Malaysia to do so. The new printer will only be coming to market in approximately two weeks.
Apart from its low cost and high yield, the new printer has built-in wireless printing capabilities where users can print directly from mobile devices and also receive scans directly to mobile with the HP e-Print control app. The printer also features exclusive content (apps, templates) that are downloaded from the cloud.
For more information on the contest, visit http://www.facebook.com/notes/hp-malaysia/iwanthpinkadvantage-hashtag-contest/691905694171679