The ALS #IceBucketChallenge has got to be one of the most viral social awareness campaigns to have ever rained down on us. We’ve seen celebrities, international CEOs, friends and family dive into the cause. The #Hotlink team at Maxis became the first Malaysian corporate team to get iced, after being challenged by local news website Cilisos.my.
The #IceBucketChallenge was devised to create awareness about ALS (amyotrophic lateral sclerosis), also known as Lou Gehrig Disease. The disease is a progressive neurodegenerative disease that affects nerve cells in the brain and spinal cord, and in its advance stages caused paralysis and death.
The campaign has so far raised over US$65 million worldwide and the funds will be used by the ALS Association for research.
As part of the challenge, participants are splashed with ice cold water and required to nominate three more people to take on the challenge within 24 hours. The original deal was that if you fail to take up a challenge, you’d need to donate $100 to ALSA at alsa.org. Most gladly pour ice cold water over their heads in addition to making monetary donations to the foundation.
[box]READ MORE: #ALSIceBucketChallenge: We accepted the challenge, and did it[/box]
Sulin Lau, Maxis’ Head of Marketing Services, representing the Hotlink team, nominated Cheryl Goh and the MyTeksi team, Khailee Ng of Catcha.com and @melakaboy who manages prominent social media personalities.
Catch Hotlink’s #IceBucketChallenge video below:
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