If you’ve driven along Federal Highway towards Petaling Jaya, you may have caught a glimpse of this un-branded billboard. I stumbled upon this billboard a couple of days ago, and only today managed to take a quick snap on my phone camera while driving today. Arresting would be a word to describe it.
The billboard is minimalist, with usage of space a designer (like me) would appreciate. A kid lies on a lush
green carpet, carpet of green, holding a smartphone. Is he/she taking a selfie? Or a picture of the clear blue sky? Or could it be he’s/she’s video chatting?
The only text on the billboard is the line, “Hello. Mother misses you.” Cryptic, but no less arresting as a message.
So, it’s gotten me thinking. Is this a Public Service Announcement? The timing of it is suspect, it being smack in the middle of the Lunar New Year celebrations. Is it a reminder for us to call home? Is it a call to children to come home for festivities to see parents and family?
No branding. No logo. No other text. Not even a fancy URL, as do most teaser ‘ads’ have. Only I’m not too sure if this is an ad per se. If it was, it could be quite a clever, bigger campaign. Visual cues and tone-manner suggests a telco, but what if it was not?
Only questions so far. No answers. What do you think? How did the billboard make you feel? Leave your comments below.