Goodyear launches Assurance DuraPlus tire in Malaysia, built to go up to 100,000km

If there are two most important elements in car ownership, then it’s got to be brakes and tires. Good brakes and tires influence your safety, fuel consumption and maintenance costs in the long run. Imagine a tire that can take you the distance of about two and a half times around the world? That’s over 100,000km. Well, now you can. Goodyear Malaysia has just announced the Assurance DuraPlus range, made to go the distance and reinforced with DuPont Kevlar for ultimate protection and durability.

The launch event, themed “Project M Mission” was graced by Andy Cooper, managing director of Goodyear ASEAN; Varinderjit Singh, managing director of Goodyear Malaysia; Claire Lim, marketing director of Goodyear Malaysia and Peter Stacker, product planning director of Goodyear Asia Pacific.

The Assurance DuraPlus is designed for small- to mid-sized passenger vehicles, boasting an improved version of Goodyear’s proprietary TredLife Technology. It also has a new enhanced tread compound combined with DuPont Kevlar overlay for added reinforcement.

100,000kms is a big deal. And the secret to the long mileage is TredLife Technology that’s made up of three key elements. An advanced carbon-based tread compound with higher carbon content provides increased resistance to road wear.

Next, a larger tread width design which comes from an optimised cavity shape puts more rubber in contact with the road. It means more traction, and ultimately a longer-lasting tread.

As an added feature, the tire has an asymmetric tread design for more precise handling.

Maximum rubber volume means more contact area, and combined with a deep tread depth, allows for more wearable rubber.

The famed DuPont Kevlar was tasked to provide stiffness and strength, even under high temperature conditions. The Kevlar overlay gives the tire added durability and also protection against road hazards (especially Malaysian potholes!).

If you didn’t know already, Goodyear Malaysia has a Worry Free Assurance Programme in place that gives tire owners protection in case of nasty road hazards like puncture, cut, bruise and impact caused during course of normal daily driving.

The Assurance DuraPlus is covered under the program, and within a 6-month validity period, you will receive a free replacement tire when damage due to road hazards occur. The caveat, tread depth of tire must be more than 6.7mm. In case of damage when depth of tire is within 5.5mm to 6.6mm, Goodyear will give credit against the purchase of a new Goodyear tire of the same size and design.

Now that’s what you call peace of mind.

Pricing, available sizes and availability

For the Malaysian market, Goodyear Malaysia offers both the 14-inch and 15-inch rim diameter variants. Full sizes and specs below:

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Prices range from RM226 to RM325 inclusive of 6% GST. You can purchase the Assurance DuraPlus tires at Goodyear Autocare and Servitekar outlets, as well as authorised Goodyear dealers nationwide.

Learn more about Goodyear Assurance DuraPlus tires at www.goodyear.com.my.

Project M Mission Photo Gallery