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EatLokal helps Klang Valley F&B businesses bounce back

IA - TIME

The COVID-19 pandemic and Movement Control Order (MCO) have greatly impacted businesses and the economy. It has been especially challenging for the food and beverage industry—restricted by the number of dine-in customers, incurred cost of delivery, and more. Consumers, on the other hand, are paying more to get food delivered to their homes.

A new platform has emerged—EatLokal (www.eatlokal.com)–a community-focused effort to improve the quality of service, pricing and approach to food delivery services that will benefit local F&B businesses, delivery teams and customers alike.

For starters, initial service areas will be for restaurants and consumers within a 5km radius from each other. EatLokal will offer delivery services from a curated and growing selection of partners.

The service is now available across Petaling Jaya, Kuala Lumpur, Bangsar, Damansara, Hartamas, Mont Kiara, Tropicana, Bandar Utama, Taman Tun Dr Ismail, Sunway, Subang Jaya, USJ, and surrounding areas.

Favourite neighbourhood restaurant and cafes are already on EatLokal, including YMT Healthy Vegetarian, W1 Dining & Cocktails, Concubine KL, Asian Rice Pot, The Locker & Loft, and The Accidental Bakers.

EatLokal says it is working to increase its coverage range, restaurant selection, and co-branded food and beverage offerings in the coming months.

To keep costs low for restaurants (and translate to savings for consumers), EatLokal will charge approved restaurants an initial commission on sales of only 10 per cent for the launch period, as part of its effort to help businesses bounce back.

EatLokal x SOCAR

What’s interesting is that the company has partnered SOCAR Malaysia, the country’s leading car-sharing service, to use cars as the primary delivery vehicle. This complements independent motorcycle delivery teams that are also available on the platform.

EatLokal believes cars offer better quality of service for food delivery. It is often a struggle for motorcycle deliveries to keep food in perfect condition, free from spillage and damage. Motorcycles are also exposed to unpredictable weather which may cause delay in delivery.

Through its unique multiflex car-sharing model, SOCAR believes it can offer affordability and convenience to business owners and delivery agents. For delivery agents, SOCAR can even deliver the car to a pick-up location of their choice, offered through its dedicated SOCAR Business Mobility customer service channel.

EatLokal x MyGroser

EatLokal will also be tapping into the resources and products from MyGroser, Malaysia’s leading independent online grocery, to offer consumer snacks, comfort food, and convenience items.

“As consumers, we have all felt the pinch of rapid increases in the prices that we pay for food delivery. We know there is a better, fairer way for everyone involved – the restaurants who provide the food and their employees; the delivery teams who do the work of sending the food to consumers; and consumers themselves. EatLokal is a community focused effort disruptors from Malaysia’s digital landscape who aim to improve the quality of service, pricing and approach to food delivery services while supporting and protecting our local restaurants, cafes and other food outlets who are working hard to stay open for us,” said Stephen P Francis, CEO of EatLokal as well as MyGroser.

EATLOKAL logo
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Support local F&B businesses, eat local

Get started with EatLokal by visiting www.eatlokal.com or via IOS and Android apps. EatLokal accepts payments from major credit cards and debit cards, as well as direct bank transfers (FPX). E-wallet support will be coming soon.

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By Vernon

Vernon is the founder and chief editor of Vernonchan.com. A graphic designer by profession, he has a deep love for technology, cars, gadgets, food, and travel. He tweets too much and is also known as a caffeine bacterium ("life's too short for bad coffee"). Bleeds Blue (go Chelsea FC!) and considers BMW, Porsche, Alfa Romeo cars to have in the garage--for true petrolheads, that is.