Double Eleven is one of the United Kingdom’s key providers of development and publishing services to the video games industry, delivering full-service visual and development solutions from initial concept to production, development, publishing and live operations. The company is headquartered in Middlesbrough in the northeast of England and has a staff strength of 100.
Since becoming an independent publisher, Double Eleven has brought games like Prison Architect, Goat Simulator and Rust to new platforms and audiences. It has also worked on games such as the Lego Harry Potter series (PS4/XB1/Switch), Crackdown 3 (Windows 10), and most recently Minecraft Dungeons (PS4/XB1/Switch).
The new studio in Malaysia gives the company access to a pool of high calibre talent via its thriving ecosystem between government, universities, and businesses. It aspires to become an international development and publishing powerhouse, allowing for development across multiple time zones, as well as gaining access to new Asian markets and partnerships.
Ian’s appointment brings a wealth of experience to the Malaysian studio. Throughout his 20-year career, he has held positions at Tap4fun, Ubisoft Singapore and LucasArts; he’s credited on over 20 titles spanning mobile games to AAA console games, including the Assassin’s Creed fanchise.
“With a brilliant track record in art, production and management, combined with the experience of working on one of gaming’s biggest franchises, we knew quickly that Ian had the skills and drive to lead Double Eleven Kuala Lumpur”, said Lee Hutchinson, founder and CEO of Double Eleven. “We welcome Ian into our tribe and look forward to working with the team he builds in Malaysia, which will become an integral part of the Double Eleven family”.
“I look forward to building a studio that embodies the same culture and values as the Double Eleven studio in the United Kingdom”, said Ian Ng, Studio Head of Double Eleven Kuala Lumpur. “After a number of years working in Bangkok and Singapore, I’m excited to make a positive impact on the fast-growing games industry in my home country of Malaysia”.
Double Eleven continue to recruit full-time staff in development and management positions. Interested to join the team? Find details on Double Eleven’s Careers Page.
Malaysia: The games hub of SEA
Malaysia is one of the biggest games markets in Southeast Asia, with 20.1 million gamers spending an impressive USD673 million on games last year alone (Data: Newzoo). While mobile is the most popular platform (75 per cent), many also play on console (55 per cent) and PC (66 per cent).
With a governmental push via agencies such as MDEC (Malaysia Digital Economy Corporation), Malaysia aims to be the games hub of Southeast Asia. Through platforms such as Level Up KL, which in just four years, has become the region’s premier industry event for games developers, Malaysia has proven to be an ideal landing zone for games development and digital content creation. Over the past two decades, Malaysia has successfully built the local digital creative content industry, creative 149 IP titles, generating MYR7.6 billion revenue and export sales of MYR1.3 billion with a global reach to over 120 countries.
The country is home to some of the worlds’ renowned international and local games studios including Passion Republic, Lemon Sky, Metronomik, Kaigan Games, Streamline Studios, Magnus Games, Codemasters, Bandai Namco Studios, Sony Interactive Entertainment Worldwide Studios (SIE WWS), and more.
Malaysia is also the first country in the region to recognise e-sports.