#AdobeMAX

Adobe and Coca-Cola invite creatives to push limit at Special Olympics

Two gargantuan brands, leaders in their respective domains—Adobe and Coca-Cola have come together to create a platform for creative communities. At Adobe MAX 2017, the dynamic duo launched Coke x Adobe x You, a campaign that centres around creating exceptional experiences for a meaningful cause. In this case, using the Tokyo 2020 Olympic Games as a stage. Continue Reading

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Adobe announces biggest update to Creative Cloud yet

At the Adobe MAX Creativity Conference today, Adobe unleashed a slew of updates to its Creative Cloud portfolio including four brand new applications. Adobe XD CC comes out of a two-year beta, while Project Felix officially becomes Adobe Dimension CC for 2D to 3D compositing. Also, Character Animator CC for 2D animation gets official billing, as well as Lightroom CC—the all-new cloud-based photography service. Adobe also rolled out updates to its flagship applications Photoshop CC, InDesign CC, Illustrator CC, Premiere Pro CC and its Adobe Stock service. Continue Reading

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Adobe MAX 2017: What to expect

Adobe MAX is back, and this time round, lands itself in Las Vegas, Nevada. It promises to be the biggest MAX yet—a massive congregation of creative heads from all over the world. We’re taking designers, artists, photographers, filmmakers, web and mobile developers, audio specialists, and everything in between. I’m chuffed to have the opportunity to attend this creative conference again, and I can’t wait to immerse myself in three days of learning, sharing and creative inspiration. Continue Reading

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Adobe Sensei is mind-blowingly awesome, and it’s just getting started

The single, possibly the most important announcement at Adobe MAX 2016 is Adobe Sensei. The aptly-named ‘guru’ is a framework and set of intelligent services for improving design and delivery of digital experience. It harnesses machine learning, artificial intelligence (AI) and deep learning capabilities. Available across the Adobe Cloud Platform – Creative Cloud, Adobe Document Cloud and Adobe Marketing Cloud, Adobe Sensei tackles experience challenges faced by creatives and customers by automating mundane tasks, driving predictive and personalisation capabilities; and let creatives do what they do best – create.

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Adobe MAX Day 2: That Met Ball gown, Quentin Tarantino, Sneaks, MAX Bash

While Day 1 of Adobe MAX was all that one could imagine, the second day of Adobe’s creativity conference was no less of a fanfare. At the keynote, we saw high-profiled creative guests setting the stage on fire. First up was fashion designer Zac Posen; followed by war photographer Lynsey Addario; sculptor and artist; Janet Echelman; and some consider one of the greatest filmmakers – Quentin Tarantino.

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