Celcom launches Koble – the Tinder for businesses


We all know Tinder as a social tool to hook up and make new friends. But can businesses do the same? Celcom Axiata Berhad is bringing Koble, a leading global business-to-business matchmaking platform to Malaysia, a first in Asia.

In August 2018, Xpand, an enterprise solutions and IoT business of Axiata Group Berhad, signed an exclusive licensing agreement to offer the Koble platform in Asia.

The platform provides small and medium-sized enterprises (SME) a digital business matchmaking service to buyers and sellers. It enables business professionals to discover, connect and facilitate business deals with buyers and suppliers on a global stage.

Founded in Boston in 2015, Koble combines the power of social networking with the intelligence of anonymous and artificial intelligence-powered matchmaking. It improves management for both qualified buyers and sellers who are looking to grow their businesses. It’s a buyer-friendly community where content sparks meaningful conversations. Genuine conversations that build genuine business relationships.

The platform eliminates the challenges of B2B buying and selling by blending consumer networking for faster adoption with requirements businesses need such as authenticity and privacy. It reduces frustration from supplier search and increases access to qualified buyers leads. If you’re familiar with LinkedIn, then you’ll be familiar with the amount of cold unsolicited messages. This will not happen on the Koble platform, thus reducing wasted resources and high marketing costs.

In a nutshell, here’s how the Koble app works. On the app, a match is created after a user has shown interest in a particular content posted on the main feed. From here, the user can reach out and chat with their match to convince them to reveal their identity. Once successful, users are free to connect, meet and freely communicate. Koble says new relationships are form in over one out of three matches.

Download the app for iOS and Android.

The service several tiers of membership including a free Basic tier and two paid premium tiers: Starter and Pro. Premium tiers start from as low as MYR40 per user per month. According to a Google Survey commissioned by Koble in July 2018, Malaysian businesses are currently paying between MYR300 and MYR900 for a qualified lead.

Here are some feature highlights:

  • Targeting: Allows businesses to pick the exact group of professionals or companies they want to start conversations with – either a specific company or of a matching interest.
  • Readometer – Know how much time people spend on their profile and content, applies to pictures, PDFs and embedded videos.
  • Anonymous chat – Enables buyers to hold their personal identity from their company ID and reveal it whenever they want to in the business relationship.
  • Per Performance Comparisons – The ability to compare their engagement and potential leads against the performance of peer vendors.
  • TrueReview – Offers a Yelp-like element to B2B buying. Suppliers and buyers are ranked based on their reviews. The better the recommendation, the higher the ranking.

Since Celcom owns the rights to Koble, there must be some benefits for Celcom customers right? Right.

For Celcom customers, existing and new, they will get three months of Koble Pro Plan for free (based on annual commitment to the plan), and 50 percent off Koble Starter and Pro Plan list prices.

For more information about Koble, visit


By Vernon

Vernon is the founder and chief editor of A graphic designer by profession, he has a deep love for technology, cars, gadgets, food, and travel. He tweets too much and is also known as a caffeine bacterium ("life's too short for bad coffee"). Bleeds Blue (go Chelsea FC!) and considers BMW, Porsche, Alfa Romeo cars to have in the garage--for true petrolheads, that is.