Castrol EDGE

Castrol EDGE to Send Four Malaysians to Italy for the Ultimate Lamborghini Driving Experience

Castrol EDGE

Castrol, is sending four Malaysians to the hometown of luxury sportscar brand LamborghiniSant’agata Bolognese, Italy, for the driving experience of their lives. The four are grand prize winners of the Castrol EDGE “The Drive of Your Life” campaign.

The four lucky grand prize winners are Raja Ram Martham Muthu, Fong Chieu Yen, Lim Kwee Choy and Sit Chee Keong. They will share the driver’s seat of the Lamborghini Gallardo and Lamborghini Aventador.

The ultimate driving experience will be held at the former F1 track – the famous Imola Circuit, Italy. The four will not only get to drive the two supercars, but will also get a taxi ride in the Lamborghini Blancpain Super Trofeo racing car, a visit to the Lamborghini factory and production line; the official Lamborghini museum and the Carbon Fibre Facility.

Castrol Media Night-LR 16
Castrol Malaysia’s Marketing Director, Mark Ng posing with the grand prize winners of the Castrol EDGE “The Drive of Your Life” campaign

The Castrol EDGE campaign ran from 1 December 2012 to 15 March 2013, open to all Malaysians with valid driving licenses and Castrol workshop partners. Malaysians qualified for the contest by just using Castrol EDGE at any Castrol Auto Service workshop.

Other attractive prizes included weekly prizes of Apple iPhone 5 16GB, Apple iPad mini 16GB, Samsung Galaxy Note 2, exclusive Lamborghini merchandise and Castrol EDGE oils.

Mark Ng, Castrol Marketing Director of Malaysia, Singapore and Philippines said, “Castrol is constantly seeking new and innovative ways to reward our customers. This opportunity was made possible through Castrol EDGE’s sponsorship of the Lamborghini Blancpain Super Trofeo racing series. Our association with Lamborghini also means that all Lamborghinis leave the factory using Castrol EDGE engine oils, so the Lamborghini Blancpain Super Trofeo racing series presents the ideal platform to showcase Castrol EDGE’s strength to perform under the most arduous of conditions experienced across Europe’s most demanding race tracks.”

He added, “Lamborghini super sports cars are about performance and technology, so this association fits very powerfully with Castrol EDGE. Understanding how oils perform in engines under extreme pressure has enabled Castrol EDGE, engineered with Titanium Fluid Strength Technology to provide drivers with the freedom to push their machines to the limit and inspire confidence to take their vehicles on even the most demanding of roads. “

Castrol EDGE
I would be smiling too, Mark.

Castrol EDGE engineered with Titanium Fluid Strength Technology is Castrol’s strongest and most advanced performance oil yet, proven to be up to 40% stronger than a leading competitor and stronger for up to 35% longer*.

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Castrol has over 100 years of experience in lubricant technology, and part of the BP group.

For more about Castrol, visit www.castroledge.com.my, like them on Facebook at www.facebook.com/castrolmalaysia or tweet them at @Castrolmy

More photos on Flickr.

*Tests run by third party laboratory. 

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