Ford apparently has been struggling with in-car system flaws running on Microsoft’s system. Ford has more than 7 million vehicles on the road with Sync, its connectivity system to smart devices.
Using BlackBerry’s QNX will be less expensive than the Microsoft route.
Ford has seen a slump in surveys by J.D. Power & Associates and Consumer Reports, with customers complaining of malfunctioning technology systems and touch screens.
In-car technology is the top selling point for 39% of auto buyers, more than twice the more important than traditional measures like power and speed, according to a recent study by Accenture last December.
QNX can be found in cars made by Volkswagen AG’s Audi and BMW units. BlackBerry bought QNX Software Systems for US$200 million in 2010. QNX is a highly-robust, highly-scalable operating system used to manage nuclear power plants by the US Military, and is also used by huge companies like CISCO, General Electric and Caterpillar Inc.
In-car systems are currently dominated by QNX and Microsoft, although Apple is working with several automotive companies to bring its iOS system to cars as well.
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