The growing mid-market segment
In the mid-market, Avaya is the number one player with over 1,500 users globally. The key reason behind its success is the fact that it is the only true complete mid-market solutions provider with solutions covering mobility, security, video and networking.
The global IT spend for the mid-market in 2014 is expected to be US$385 billion, where US$50 billion is the addressable market under 5,000 users.
In Malaysia, as part of its expansion, Avaya targets 50-150 users. To date, the company has already converted six big data centres to Avaya.
SME challenges
In his keynote, Hubert Lee, Avaya mid-market expert and Head of Unified Communications and Collaborations and Mid-market, APAC, revealed challenges faced by SMEs today.
One of the key challenges faced by SMEs is competing effectively with bigger enterprises. SMEs generally lack funds, access to technology and sufficient resources as well as challenged in being able to effectively engage with customers and effectively grow the business.
The current IT trends point to an increasing mobile lifestyle where secure ‘bring your own device’ (BYOD), infrastructure optimisation and server virtualisation become vital in an organisation. The fact is that 50% of the workforce today work outside the office. And statistics show that 97.3% of office workers bring personal mobile device to work.
87% of these mobile workers believe that collaboration is crucial for work.
Subsequently, SMEs need to manage IT with limited staff, minimise cost and exposure risk and ensure less complexity in operations.
The Avaya solution
Avaya’s bread and butter designed for SMEs – Avaya IP Office (now version 9.0), helps solve key business problems by providing flexibility, accessibility, easy manageability, low cost of ownership and reduced integration risk.
Avaya IP Office is a powerful collaboration platform currently with over 350,000 installations and over 10 million users globally.
Read more about Avaya’s mid-market solutions.
The Avaya IP Office solution comprises four main pillars:
1. Mobility
- Avaya one-X Mobile
- Avaya Flare Experience
2. Security
- Avaya SBCE
- Avaya Identity Engines
3. Video
- Avaya Video Solution for IP Office (Scopia)
4. Networking
- Avaya ERS 3500 Series
- Avaya ERS 4800 Series
Read more on Avaya IP Office.
With a strong 30-man team and backing of its partner eco-system in Malaysia, Avaya looks to continue its rapid expansion and growth with strong focus in the mid-market.
