Apple Central World opens in Thailand, 31.07.2020

Apple today teased its second retail store in Thailand—Apple Central World, its largest retail location in the country. The store, nestled in the heart of Ratchaprasong, Bangkok’s iconic intersection, opens Friday, 31 July 2020 at 10AM (GMT +8).

As with all Apple Stores across the world, Apple Central World will feature distinctive architecture; this time even more special with the first-ever all-glass design, housed under a cantilvered Tree Canopy roof.

When inside, customers can travel between two levels via a spiral staircase that wraps around a timber core. Alternatively, they can ride a unique cylindrical elevator clad in mirror-polished steel.

Visitors can enter from the ground or upper level, with access to the Skytrain and the city’s largest shopping centre.

The outlet will also offer a place for the community to gather, specifically at the outdoor plaza, with benches and large Terminalia trees surrounding the space.

The store will, expectedly, include Apple’s latest features, including a Forum, Boardroom, and freestanding displays. The Forum, centred around a video wall, will be home to future Today at Apple sessions with some of Bangkok’s greatest artists, musicians, and creatives.

Customers will also be able to discover curated products and accessories for various creative interests at the freestanding displays, located all around the circular store layout on the first floor.

For entrepreneurs, developers, and local business owners, the Board, located on the lowest level, will be the place to huddle with the Apple team for personal advice and guidance.

Apple Central World Thailand
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Apple Central World will see more than 130 new team members speaking 17 languages welcoming customers. The new store will adhere to health and safety measures implemented across all Apple Store locations for both employees and visitors. This includes a mask requirement, temperature checks, and social distancing.

Visitation will be by appointment only. Customers can visit to choose available times. Each non-transferable reservation admits one person. As capacity is limited, customers may experience wait times before entering the store.

For more information, visit

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Vernon is the founder and chief editor of A graphic designer by profession, he has a deep love for technology, cars, gadgets, food, and travel. He tweets too much and is also known as a caffeine bacterium ("life's too short for bad coffee"). Bleeds Blue (go Chelsea FC!) and considers BMW, Porsche, Alfa Romeo cars to have in the garage--for true petrolheads, that is.

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