Apple promotes Pride Edition Watch band in retail stores worldwide

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Following the announcement of the availability of new Pride Edition Woven Nylon Band and watch face at WWDC last week, Apple will be promoting the Pride Takeover series in select retail stores worldwide. The Pride Edition watch face was made available immediate following the WWDC keynote. The custom Apple Watch band hit retail stores on Thursday, 9 June.

Apple has chosen 13 retail stores around the world to showcase the Pride brand. Custom tables at the stores display assorted Apple Watch models, each outfitted with the rainbow-coloured band.


Two stores with the custom display are Apple Regent Street in London and Apple The Summit in Alabama. In Alabama, Apple held a private #ApplePride event at an event space not far from the Apple Store. Retail staff invited to the event donned Apple Pride shirt.

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Apple first introduced the Pride Watch band for employees who participated in 2016’s Pride Parade in San Francisco. The same band was released to the general public last year.


Apple has participated and supported Pride events and initiatives for several years now. Apple continues to fight for equality for all, regardless of background, race, gender or sexual orientation. Apple CEO Tim Cook has personally been involved in other LGBTQ equality efforts.

Apple Pride 2017
Apple Pride 2017

This year’s Pride Edition watch band is made from woven nylon, consisting of 500 threads woven together in a unique colourful pattern. The band is available for both 38mm and 42mm Apple Watch cases.

The band has a similar design as the new Pride watch face.

Apple Pride Watch Face

For a limited time, you can purchase the band from Apple Stores and the Apple Online Store. Each band retails for MYR206 (USD49).

Apple Watch Pride Edition Woven Band Apple Watch Pride Edition Woven Band

Source: 9to5Mac | Header pic: Doug Morton


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