Apple however, has not disclosed any official sales figures.
Last quarter, Apple sold some 39.3 million iPhones (all models combined). Based on historic data, Apple usually sells around 1.75 million iPhones during a four-day period.
It’s without a doubt a huge sales weekend for many brands, Apple included.
The company is aggregated to have sold more than 17 iPhone X units every single second during the four day shopping bonanza.
Analyst Rosenblatt says Apple currently produces 3 million units of iPhone X per week. The company may increase this number to 4 million per week in a few weeks time.
Overall, it is anticipated that Apple has pushed over 15 million iPhone Xs to customers since it went on sale on 2 November 2017.
What’s surprising is that Apple is selling twice as many 256GB versions of the iPhone X compared to the 64GB model.
Consumers opting for bigger storage models was also seen on the previous iPhone 7 Plus and current iPhone 8 Plus models.
Apple is expected to sell 30 million iPhone X units during the current quarter, and as many as 40 million units in the next.
The iPhone X is the biggest change to the iPhone since it was first introduced.
The device is Apple’s most advanced and most radically designed yet. It boasts the most powerful mobile processor – the Apple A11 Bionic; the cutting-edge TrueDepth camera, wireless charging and iOS 11. For the first time ever, Apple has adopted an OLED display on the iPhone, which DisplayMate rates the best display on any smartphone yet.
For more iPhone X-related content, hit this link.