Thanks to the iPhone, Apple has once again topped the J.D Power and Associates rankings for customer satisfaction, marking the eighth consecutive time it has won the accolade.
Scoring 849 out of possible 1,000 points, Apple earned a five-star “Power Circle Rating”, which categorises the Cupertino company as “among the best” for customer satisfaction.
Apple was significantly ahead of the pack, HTC in second place scored 790 points.
Bitter rival Samsung was third with a score of 782. Motorola, Nokia and LG scored 777, 763 and 742 respectively with RIM not far behind with 740 points.
The survey found 47 percent of smartphone owners chose products based on specific features including camera, OS, social media or gaming capabilities. Less than 20 percent chose their smartphones based on price.
Now this is interesting – 2 out of 10 smartphone owners say they have experienced app or device malfunction and this has significant effect on overall user satisfaction.
Devices that crash at least once a week scored an average of just 663 points, nearly 200 points below what Apple scored.
Something to ponder upon?