The late Steve Jobs may just crawl out of the grave and slap his beloved Apple execs but a 7-inch iPad is almost inevitable. In an email trail between Apple execs revealed in court in the midst of the Samsung-Apple legal battle, Apple exec Eddy Cue said, “I believe there is a market for a 7-inch iPad and we should do one.
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The email thread involved key Apple execs – Eddie Cue, Scott Forstall, Phil Schiller and Apple CEO Tim Cook.
Evidence does point to the existence of the 7-inch iPad, loosely believed to be called the “iPad mini”, and may be slated for a September release together with the new iPhone (“iPhone 5”).
While many argue that Apple is merely reacting to the market (hint: Samsung Tab), it really points to a business decision – is there a market for one? The iPad continues to dominate the tablet market with a 60% marketshare despite all Android has thrown at it and this does not look to change much in the near future.