Lundal once transformed then small telco player DiGi to become a leader in the prepaid market. His jump to Maxis in October 2013 was a little of a surprise for the industry, but was a splash of fresh paint for the green telco.
The fact was that Maxis, at that time, had lost its flair and likeability with its customers and the general consumer.
During his stint, Lundal transformed the company internally by flattening its managerial structure as well as instilling a more open, collaborative culture.
He put emphasis on customer experience, being central to how Maxis operates as an organisation. And he steered the brand to focus on what matters: the network.
Maxis started offering 4G LTE in 2013, and has since spent MYR1 billion each year to modernise its network and fibre infrastructure.
The company currently serves more than 10.1 million postpaid and prepaid customers nationwide.
Here’s the short and punchy official news release:
Maxis CEO will be leaving upon contract expiry
For immediate release
Kuala Lumpur, 3 November 2017
Maxis Berhad announced today that Morten Lundal, CEO of Maxis Berhad will be leaving the Company upon the expiry of his contract on 31 March 2018. The Board will announce his successor in due course. The Board wishes to thank Morten for his valuable contributions and services to the Company. The Company’s announcement to Bursa Securities dated 3 November 2017 refers.
Any guesses on who may be next in line to take the helm?