Lazada TV integrates online shopping with live social content

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Lazada TV

E-commerce giant Lazada has launched its own “social commerce channel” – Lazada TV. TV shopping? Well, no and sort of yes. The channel integrates online shopping with live social content that includes videos like make-up tips, Raya recipes, and tech reviews.

Social networks are growing in popularity as avenues to discover products and services. According to Hans-Peter Ressel, CEO of Lazada Malaysia, the launch of Lazada TV bridges the gap between brands, Lazada and online shoppers.

Lazada TV provides personalized social content and strong call-to-action, fusing shopping and entertainment into one convenient platform. Check out Lazada TV here.

Lazada TV

The launch of the social commerce channel coincides with Lazada’s Hari Raya campaign, themed Riang Ria Raya. The campaign runs from 19 May to 30 June 2017.

There’s a plethora of favourite brands to choose from including Tefal, Bosch, L’Oreal, Unilver, Tesco, Philips, and Watsons, with discounts of up to 90%.

Lazada is also giving customers a chance to win Perodua Axia (sponsored by JBL) worth MYR25,000. Additionally, there are vouchers from Nestle, Senheng and Kelloggs.

For more information, visit www.lazada.com.my/riang-ria-raya/.

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