BenQ Launches World’s First Flicker-free VA LED Monitor in Malaysia

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BenQ GW2760HS Flicker-free Display

BenQ GW2760HS Flicker-free Display

BenQ today launched the world’s first flicker-free VA LED monitor for added eye comfort, better visual enjoyment and ultimately higher productivity – BenQ GW2760HS VA LED monitor.

The all-new 27-inch BenQ GW2760HS VA LED monitor features Flicker-free technology and Senseye Reading mode which promises a healthier option for heavy computer users, an increasing number of whom are affected by Computer Vision Syndrome (CVS).

Flicker-free monitors were previously available only for the professional market due to high prices. BenQ Service & Marketing (M) Sdn Bhd senior manager Chaw Foo Hong plans to roll out more flicker-free products by end of Q3 2013 with products ranging from 24-inch down to 18.5-inch, and said on record that all future BenQ display products will be flicker-free.

Speaking at the media launch earlier today, Association of Malaysian Optometrists (AMO) president Dr. Murphy Chan said that 60% of the world’s population suffer from eye and vision-related problems as a results from prolonged computer use. This is a new health concern that is afflicting the new computer network era.

Symptoms include eye strain and irritation, headaches, blurred and double vision, redness on eyeballs, dry eyes, eye muscle spasms; and neck and shoulder pain.

Symptoms are increasingly common among the younger generation, due to constant exposure to gadgets including computers, tablets and smartphones.

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Flicker, or the flashing effect that occurs as the LED backlight controller of a monitor adjust to changes in brightness levels, causes the human eye to strain the ciliary muscle to adjust to nearly invisible flickering on screen. A regular monitor backlight can cause backlight flickering at 200Hz per second when brightness is reduced from the maximum level.

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For example, at 200 times per second in 8 hours of computer use, your eyes would have blinked an astonishing 5.76 million times.

BenQ’s new flicker-free GW2760HS adopts a unique De-flickering Backlight Circuit Controller for zero-flickering viewing experience.

The GW2760HS is a wide-screen (16:9) 27-inch LED backlit display which supports HD resolution of up to 1920 x 1080. The new display has brightness levels of 300 cd/m2 with a contrast ratio of 3000:1. It features on of the highest response times from grey to grey (GtG) at 4ms. The monitor comes in-built with multiple inputs – D-Sub, DVI, HDMI, headphone jack and Line In.

Other features at a glance:

  • Senseye Reading Mode – adjusts monitor’s colour temperature and brightness levels, balances contrast ratio and sharpness to simulate look of paperback paper;
  • Automatic Eye-Protect Sensor – detects ambient light levels and adjust monitor brightness automatically
  • Heigh Adjustment Stand (selected models)
  • Anti-Glare Display – matt finish that avoids eye-strain

The BenQ GW2760HS is available now for RM959.00 (RRP).


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