GoDaddy Group Inc, the largest Internet domain registrar through its flagship brand GoDaddy.com, is said to be nearing sale to three private investors including private-equity firms KKR & Co. and Silver Lake Partners. The deal is reportedly worth between $2 billion and $2.5 billion.
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GoDaddy was founded in 1997 by Bob Parsons, who continues to be the cool CEO at the helm. It is well-known for its edgy and mostly sexy advertising, including Super Bowl commercials and ads featuring “Go Daddy Girls” including popular female race driver Danica Patrick.
GoDaddy’s principle business is in domain registration, but also sells e-commerce, security and other online presence. The company’s steady cash flow is highly attractive to buyout firms.