Samsung Launches Slew of Smart TV Products

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Samsung Launches Slew of Smart TV Products

Samsung Smart TV Media Launch

Samsung Electronics, the Korean consumer electronics giant launched their latest range of Smart 3D LED TVs, Plasma TVs and smart Blu-ray player home entertainment systems a few days ago. The new range of Smart 3D LED TVs addresses the consumer’s growing need for greater choice and control over the way they access and view content. Samsung is spearheading the growth of 3D TV and content to consumers by flooding the channel with affordable 3D products. Consumers now have a wide range of TVs to suite their home and lifestyle need including the D8000 series TV which received a CES 2011 Innovations Design and Engineering Award.

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YBhg Dato' Lee Chong Wei, Samsung Brand Ambassador alongside Managing Director of Samsung Malaysia Electronics, Mr. Yu Jai Sul getting ready to break down the walls of traditional audio visuals.

Dato’ Lee Chong Wei, Samsung’s ambassador (taking a break from winning world titles, obviously!), launched the event together with Mr. Yu Jai Sul, Managing Director, Samsung Malaysia Electronics Sdn. Bhd.

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Mr. Yu Jai Sul, Managing Director of Samsung Malaysia Electronics Sdn. Bhd. Curious audience meddle with their Samsung 3D glasses during the 3D Video presentation VIPs’ launching the new Samsung Smart TV. (L to R: Chong Xu Jenn; AV Marketing Leader, CE Product Marketing, Jimmy Tan; Marketing Director, Yu Jai Sul; Managing Director, Dato’ Lee Chong Wei; Samsung Brand Ambassador, Chan Lock; CE Vice President, Nicholas Kye; AV Business Manager)

What exactly is a Smart TV?

Contrary to some belief, a Smart TV isn’t a TV which has been embedded with PC-like features. We’re talking a truly converged device which streams to multiple devices, searching desired content over DLNA-connected devices, web browsing right from the TV, social networking with friends and family screen-on-screen and extending features through apps! Yes, all on your TV. We had a chance to test out the 3D glasses on various TVs and it is undeniable that 3D will occupy your living room (and soon to your gaming device and phones!) whether you like it or not.

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VIP’s showing off the Samsung Smart TV display at One Utama during the launch. (L to R: Chong Xu Jenn; AV Marketing Leader, CE Product Marketing, Chan Lock; CE Vice President, Jimmy Tan; Marketing Director, Dato’ Lee Chong Wei; Samsung Brand Ambassador, Yu Jai Sul; Managing Director)

The Samsung AV Roadshow is currently taking place on the ground floor, Highstreet, 1 Utama Shopping centre PJ from the 13th till 17th April 2011. Do pay a visit for more exciting offers!

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Also present were familiar faces @zique, @yenniedoll @kellychin2988 @wackybecky @amanfirdaus @kruel74 @raquizzidance @mynjayz

Check out the event gallery:
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[learn_more caption=”Official Press Release”]

SAMSUNG’S SMART TV LETS YOU VIEW, WATCH, CONNECT AND PLAY WITH A BETTER IMMERSIVE EXPERIENCE

Kuala Lumpur, April 13, 2011 – Samsung Malaysia Electronics Sdn. Bhd., a market leader and award-winning innovator in consumer electronics, achieved another milestone today with the launch of their latest range of Smart 3D LED TVs, Plasma TVs and smart Blu-ray player home entertainment system.  The new Smart 3D LED TVs will address the consumer’s growing need for greater choice and control over the way their access and view content.

“As we enter a new era of immersive experience, Samsung has redefined the visual elements that make our TVs the centerpiece of any room. People want to stay connected to the people and information that are important to them. Our latest line-up reflects a vision where smarter technology virtually and physically connects users through shared moments in the comfort of their homes. Therefore transforming their viewing experience together.” said Mr. Yu Jai Sul, Managing Director, Samsung Malaysia Electronics Sdn. Bhd.

Samsung’s 2011 line-up combines elegant styling with a wide range of higher-end features previously exclusive to premium sets, including 3D capabilities and improved, advanced smart TV features for people to get the most out of their entertainment experience. Selected models will offer Samsung’s new Smart Hub that provides access to streaming content and comprehensive selection of applications.

Samsung has expanded their number of 3D TV models so that more Malaysians can enjoy 3D home entertainment at an affordable price. Consumers will be able to choose from a wide range of TVs to suite their home and lifestyle need. The LED D8000 series TV which received a CES 2011 Innovations Design and Engineering Award was also launched at the event.

Samsung Smart Hub

Selected models will offer Samsung’s new Smart Hub which includes the following:

  • Search All, to makes it easier to search for desired content on your TV and other DLNA-certified connected media storage devices, networked PC and mobile devices, and Internet and video-on-demand services.
  • Your Video, which delivers recommendations based on a user’s viewing history
  • Web Browser offering full web browsing right from your TV
  • Social TV which makes it easier to chat with friends and family in real-time while watching the same TV content
  • Samsung Apps, the world’s first HDTV-based apps store, which offers a range of paid and free apps that help people connect to their various passions – whether in sports, entertainment, information, games or social networking.

Ultra-thin Bezel for larger screen size

Samsung has successfully reduced the bezel size by up to 80 percent – an engineering feat – so that the thin bezel blends in easily with the environment, almost becoming invisible to the viewer, which then becomes even less of a distraction when watching 3D. The new bezels are the result of extensive design research, Samsung’s proprietary new panel technology and innovative signal processing technology.

The reduction in bezel size means consumers can enjoy a larger viewing screen and wider viewing angle without having to increase the physical size of their TVs. It will also make using social applications like Skype and YouTube, browsing the Web, sharing content and playing games much more inclusive.

Immersive 3D Experience

Samsung 3D LED TVs offers stunningly clear 3D pictures with the world’s best panel technology and proprietary image-improving techniques. Samsung’s unique double-rate frame transition technology – the world’s fastest – also reduces the picture frame transition time by 50 percent to enhance the viewing quality of 3D content.

As the living room continues to transform into the central media and entertainment hub of the home, Samsung re-aligned its home entertainment systems to more wholly reflect a diverse home entertainment environment. Designed to meet consumers’ ever-growing home entertainment system needs while offering a theater-like experience, many of Samsung’s 2011 home entertainment products support 2D to 3D and wireless features with superior sound quality to complement the breadth of content that people watch in their home.

Samsung has also introduced their new “3D Sound” capabilities in their home entertainment systems to give superior sound quality. This is made possible by synching sound and video to create an immersive, up-down-left-right experience enabling the sound to “move” along with the 3D picture.

Further, in 2011 Samsung has broken new ground in its Total 3D Solution, which includes four different models of 3D glasses with Bluetooth connectivity from the entry to premium level, and a Skype™-certified TV camera—which enables video calls on a Samsung TV without a headset or webcam.

Following the launch event, Samsung AV Roadshow will take place on the ground floor, Highstreet, 1 Utama Shopping centre PJ from the 13th till 17th April 2011. Come visit us for more exciting offers this weekend.

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