World Marketing Summit Malaysia 2013: Driving Social Change Through Community Partnerships

  • Save
  • Save

Last month, Malaysia played host to the World Marketing Summit Malaysia 2013 (WMSM 2013) in Putrajaya, aimed to revolutionise the way marketers and consumers think, and how to collectively make the world a better place through marketing.

The three-day global event saw more than 2,300 delegates representing 68 countries attending the summit, where some outstanding speeches and insightful keynotes took place. Delegates explored case studies, shared experiences and dialogue and future direction on how social purpose can be injected into business practice to allow businesses to make money while furthering a social cause.

  • Save

One of the key aims of the WMSM is to strive to achieve the United Nations 8 Millenium Development Goals (MDGs). These are:

  • Eradicate extreme poverty and hunger
  • Achieve universal primary education
  • Promote gender equality and empower women
  • Reduce child mortality
  • Improve maternal health
  • Combat HIV/AIDS, malaria and other diseases
  • Ensure environmental sustainability
  • Global partnership for development

The UN MDGs form a blueprint agreed to by all the world’s countries and all the world’s leading development institutions. Target date to achieve the eight MDGs is 2015.

A list of high profile speakers shared insight and knowledge during the summit including Minister Dr. Bernard Kouchner, ex-French Minister of Foreign and European Affairs and Founder of Doctors Without Borders, Professor Dr. Hubert Gijzen, UNESCO’s Director of Asia & Pacific, Mr Shahid Malik, ex Labor Minister of the U.K. and Chairman of Global Cooperation and Development Partnership, Dr. Ashok Khosla, Chairman of Development Alternative Groups, India, and Dr. R. L. Bhatia, Founder of World CSR Day.

READ ALSO  NVIDIA Pegasus: Making Level 5 autonomous vehicles possible

On the sidelines of the summit, the Youth Parliament in conjunction with Revolution Starts Now project saw 30 children from various local schools participate in a research competition to explore news ways to achieve the eight UN MDGs.

  • Save

WMSM is a brainchild of marketing guru Professor Dr Philip Kotler, with the sole aim of revolutionising the way marketers and consumers think, live and act and how society can collectively make contributions towards a better future by creating new approaches through marketing.

The annual think-tank aims to encourage the partnership of Public-Private-Purpose and how they can become agents of social change, changing the old model of developed economics providing aid to developing nations.

“The World Marketing Summit Malaysia 2013 has been a wonderful experience and I thank all speakers, sponsors, and partners for their undivided support towards making this summit a success. I hope all corporations, NGOs and everyone who have attended the summit can take home something valuable, implement it and create a better world through marketing,” said Dr. Marceline Lemarie, Organising Chairperson of WMSM 2013.

For more information about the United Nations MDGs, visit

AT - Time
  • Vernon

    Founder + Chief Editor

    Vernon is the founder and chief editor of A graphic designer by profession, he has a deep love for technology, cars, gadgets, food, and travel. He tweets too much and is also known as a caffeine bacterium ("life's too short for bad coffee"). Bleeds Blue (go Chelsea FC!) and considers BMW, Porsche, Alfa Romeo cars to have in the garage--for true petrolheads, that is.

You May Also Like

Maxis BlackBerry PlayBook
  • Save

Maxis Launching BlackBerry PlayBook Today

Share via: Shares Facebook Twitter LinkedIn Copy Link More Save Maxis is set to ...

  • Save

Samsung GALAXY Note: Poised to Change Mobile Landscape?

Share via: Shares Facebook Twitter LinkedIn Copy Link More Save The biggest smartphone maker ...

Cards & Payments Asia 2012
  • Save

Cards & Payments Asia 2012: A Peek into the Future of Smart Technology #cardsasia

Share via: Shares Facebook Twitter LinkedIn Copy Link More Save The mobile phone these ...

Mark-Zuckerberg-Facebook. Image credit:
  • Save

Facebook: One Billion Users and Counting

Share via: Shares Facebook Twitter LinkedIn Copy Link More In a blog post, Co-founder ...

Samsung 3D LED monitor
  • Save

Samsung Monitor – World’s No.1 for 5 Straight Years

Share via: Shares Facebook Twitter LinkedIn Copy Link More According to a recent market ...

Eversendai Selects Oracle’s JD Edwards EnterpriseOne Suite To Transform IT Infrastructure

Share via: Shares Facebook Twitter LinkedIn Copy Link More Eversendai Corporation Berhad, have selected ...

Copy link
Powered by Social Snap