U Mobile has announced that it has struck an exclusive two-year distribution contact with 99 Speedmart, one of the leading mini market chains in Malaysia. The partnership is another strategic initiative by U Mobile to expand its reach to consumers.
The collaboration with 99 Speedmart involves exclusive distribution rights of U Mobile prepaid SIM Packs and mobile reloads in over 430 99 Speedmart outlets within Klang Valley.
U Mobile also has existing partnerships with other non-traditional distribution channels including Giant, Singer, 7-Eleven, Cosway, Senheng and SenQ stores, now boosting its distribution channels to more than 22,000 outlets nationwide.
The young telco is also currently running a month-long contest with 7-Eleven for its prepaid customers, giving customers a chance to win GALAXY smartphones weekly.
99 Speedmart is a mini market retail chain that carries an assortment of daily essentials ranging from over 3,000 items.
U Mobile currently serves over 4 million subscribers nationwide.